All the flavour, none of the heaviness

36hr cold ferment, 80% hydration, easy to digest

PIZZA WITHOUT

THE FOOD COMA

The difference is in the dough · our dough cold ferments for 36 hours, creating a lighter, airier pizza.

Our pizzas:

CONTEMPORARY NEAPOLITAN PIZZA

Unlike many pizzas, our dough consists of 80% hydration and is given 36 hours to slowly develop flavour and texture before it is baked. This creates a lighter, airier pizza that many guests find easier to enjoy while delivering the rich flavour and characteristic crust that make Neapolitan pizza so loved around the world.

  • "As someone who LOVES pizza, I don’t say this lightly…this is one of the best pizzas I’ve ever had! We went for wine Wednesdays and the portions were so generous, the staff were wonderful and we loved the decor and location! Thank you, see you soon!"

    —Angel S. (June 2026)

  • "Amazing pizza, crispy dough perfectly cooked. Flavours make sense, chef Dom made a fantastic pizza. Got the diavola, highly recommended"

    —Aru S (June 2026)

  • “Ordered the Zollo pizza and it's sooooo good! Very fluffy dough, a generous amount of fresh boccocini, and the sun dried tomato is sweet and juicy. The portion is also huge that I have it for two meals. High quality and great value - will definitely return!!”

    —Alex S. (June 2026)

  • "I always love the pizza at ALFI. The Capricciosa is among the best I’ve had in London. The service has been great every time, and the location super convenient. Highly recommend it if you’re in Spitalfields/Liverpool Street area."

    —Julia G (May 2026)

LUNCH CLUB

Love pizza? Want a free pizza?

Introducing the ALFI Lunch Club loyalty card. Join us for pizza at lunchtime on weekdays and collect a stamp with every pizza you order. Enjoy 9 pizzas, and your 10th is completely free.